From the desk of Alex Makarski:

Dear Real Estate Professional,

This is how it starts:

You get a new client.  You do a lot of work for them, hold their hand, walk that extra mile. They are happy.

You send them a calendar for the New Year, give them a ring once in a while. Everything's great.

You send them another calendar and give another call.

Then one day you sift through the emails about new listings in your area and notice something acutely familiar. It's them. Ugh!!!

They didn't list with you.

They gave you no heads up whatsoever.

And they did the whole transaction in high secrecy, giving you no clue about it until after the event.

What gives?

Your old client has been snatched away from you by another agent.

Competition Is At an All-Time High;
Client Loyalty Is At an All-Time Low

There are almost as many realtors these days as there are houses. In the Greater Toronto Area where I live, the number of licensed agents exceeds 22,000 (twen-tee-two thousand!). And in Phoenix, AZ, the going joke is, when the cops pull you over, the first thing they ask for is your real estate license.

I know. Not funny!

Come the New Year, your client may be getting calendars from several other agents 'farming' in that area.  (Incidentally, I have 3 different calendars on my fridge door and 2 more in my office, most of them from the agents I have never met.)

Getting New Clients Is Hard;
The Best Agents Know How To
Hang On To Their Existing Clients
 

Nicki & Chuck Pousson RE/MAX Brokers A Single Referral Was Worth $29,380.00 In Commissions "We use the SendOutCards Referral System and it generates us quality referrals every month. One referral came from a greeting card and it generated us $29,380.00 U.S. in commissions." Nicki & Chuck Pousson RE/MAX Brokers, Chandler, AZ

Imagine how much faster your business will grow if you keep more of your old clients. Granted, some "attrition" is unavoidable and a few clients will leave you for reasons you won’t ever be able to fix.

But what if all 82% of people who say they will list with you again actually do so? What kind of impact would that have on your business?

Your business will expand by an additional 35% every year. The impact to your bottom line will be even greater because it wouldn't involve any expensive advertising – after all, these are the clients you already have.

I am about to reveal to you a system that:

• Makes your clients fall in love with you
• Generates quality referrals consistently and predictably
• And is so easy to implement you can start using it today.

And by "today" I mean 'this' today, literally, .
 

Rob Fore Real Estate Sales Expert Makes Customers Feel Special Guaranteed To Double, Even Triple Your Sales "It is perfect for small business owners, entrepreneurs, network marketers, realtors, loan officers, consultants, etc ... anyone that needs to thank their customers and really make them feel special. A "high-touch" element to your current marketing efforts and you are GUARANTEED to double, even triple your sign ups and sales." Rob Fore Contributing Editor For Agent News http://www.RealtyTimes.com

David Frey Small Business Marketing Author Builds Deep, Close And Personal Relationships "In all my years of experience in referral marketing, I've never come across a system that has the ability to build a deep, close and personal relationship with a small business prospect or a customer as effectively, efficiently and inexpensively as this system. It's truly amazing!" David Frey Author of The Small Business Marketing Bible http://www.TheMarketingBible.com

The Internet is chockfull of websites making bold claims. If you are skeptical, I understand. But…

Here Are 6 Good Reasons
To Believe What I'm Saying:

One:  I use this system myself, every day. Since I implemented it in my business, it has experienced a tremendous growth in all areas. I went from struggling to actually making money. I have also been rewarded with so many gratifying relationships I would not have attracted had I not used this system.

Two:  Realtor success is all about relationships, more so than in any other industry. This system is not about turning you into the smartest marketer, or the most relentless prospector, or the most skilled negotiator, or even the best closer -- these are all great qualities but it takes a very long time to develop them. All this system does is get your prospects and clients to fall in love with you – the real you – the way you already are.

Three:  I will NOT promise you can make $50,000.00 or $500,000.00 a year or $5,000.00 a day. That would be irresponsible: I don't know you, your skills or your background. How could I guarantee such a thing?

Four:  I don't hide behind a toll-free number that no live person ever answers: You can call my office at 416-240-7990 and I or one of my staff will most likely pick up the phone – we are real people and are here to help.

Five:  There are many other realtors successfully using this very system to grow their business.

Six:  This is not a new marketing fad. This formula is based on many decades of business research. In fact, some of the most recognized people on the planet used it to achieve their real estate fame, albeit through manual labor. Now with the new technology it is possible to get the same results much quicker and easier.

And just to show you how time-honored, battle-tested, and sound the Referral Formula is, I'd like to tell you a little story.

Here's Why Sending Cards
-- Consistently And Regularly -- 
Is So Effective

	Very few people send cards these days. When you do, you immediately stand out.
	Everyone likes receiving a card: Cards are personal, unlike flyers or “junk” mail people are so tired of. Cards are not 'spam'.
	Cards get opened and read. Many of them end up on the mantelpiece or on the person’s desk for others to see and have a lot of 'hanging around' value.
	Cards are very forgiving: You don’t need to be a 'Charles Dickens' to whip out a few words and put them on a card.
	With a card, you can be funny, edgy, and you can cross many lines – and still get away with it.  It is safe to show your personality. You can be formal or informal – either one is perfectly fine, as long as it reflects who you are.
	You can outfox your competition: When you advertise in the paper, everyone knows what you're up to; and when you send a card, it's between you and your prospect. It is  true 'stealth' marketing.
	Cards are inexpensive, especially when compared with other marketing methods.

The Big Problem With Sending Cards

Once I leaned of Tom's success, I implemented the same Referral Formula in my business and helped many of my clients do the same. 

Tom sends 10 cards every day.  That's a lot of cards to send! This is hard work.  Even if you set your personal bar much lower and send, say, 3 cards per day, it is still very difficult to hand-write that many cards and thank you notes.

I'd have a meeting with someone and I'd want to send them a thank you note.  Back at my office, I'd take a card I bought at the store and start writing.  Almost invariably, I'd mess it up, tear it up, and take another card.

40 minutes and 5 cards later, I'd finally end up with something 'good enough'.  I'd fold it, stuff it, lick it, seal it, put the stamp on, and throw it in my bag to drop off at the post office the next day.  And sure enough, I'd find it sitting in the same bag two months later, by which time sending it would no longer make any sense.

Since there was no other way of sending personalized greeting cards and thank you notes, I just had to labor the system.

A Surprising Discovery
Puts The Referral Formula
On Auto-Pilot

Then one morning, I opened a marketing newsletter that I am subscribed to and I learned of a new company that was going to change the way people send cards.  That company was SendOutCards and their solution allowed sending:

• nice quality cards (real printed cards, not those cheap e-cards!),
• done in your handwriting (they turn your "chicken scratch" into a computer font),
• and personalized with the photos from your hard drive,
• with a real "live" stamp on them,
• delivered by the mailman directly to your clients...

... right from your computer!

Just to make it 100% clear, this is NOT a cheap and ineffective e-card.

We are talking about real, physical cards, printed by SendOutCards in your handwriting and delivered directly into your clients' hands.

It gets better!

I discovered I could create campaigns and have this system send cards on my behalf to my clients on their birthdays and anniversaries.

I could send the same card to 2, 12, or 212 people with just a click of a mouse, without touching any of these cards!

Then I could take several cards and implement a sequential campaign.  For example, I could create a monthly stay-in-touch program for all my clients and have the system automatically send them a different card every month completely on autopilot!

On top of that, I found out the cards are ridiculously inexpensive (a nice card with postage would cost around $1 -- that's it).

The part I really liked is that I could create my own card designs on my own computer and add them to my catalogue.

Don't take my word for it.  See for yourself how easy and how quick it is to send a card with this powerful tool:

Click Here To View A Demo of How to Send a Card
(will open in a new window) - 4:20 min

If the demo isn't working, click here to update your Flash player

11 Powerful Ways To Create
A Never-Ending Stream Of Referrals
For Your Business Using SendOutCards

Here are just some of the ideas of how to use thank you notes and greeting cards to create a stream of referrals from your existing clients and your Circle of Influence:

	Send a nice thank you note after speaking with someone on the phone.
	Send a "Just wanted to send you a note" card to everybody who came to your open house.
	Send them a card when they listed with you.
	Send them a card on the closing day.
	Send them a 30-day follow up card.
	Send them a holiday card (Season's Greetings, New Years, Thanksgiving, Valentines, Groundhog Day, etc.)
	Send them a birthday card.
	Send an anniversary card or a home anniversary card.
	Create a sequential campaign and send them a referral card every other month.
	Take a picture of them in front their new home, and offer to send a house warming party invite to their friends and family.  You then create a custom card, import the spreadsheet with the contacts they gave you into your SendOutCards Contact Manager, and with a click of a mouse, send the invites to the whole list!  The client is happy, and you get a list of prospects.
	Create a monthly campaign to go out to your Circle of Influence (trades and other professions who refer clients to you).  Educate your Circle on what you do, how you do it and how you may help them.

The 7 Reasons Why You Should
Sign Up For The SendOutCards
Referral Follow-Up System...

1. This system is brain dead easy to use.

2. This system gets people to fall in love with you.

3. It can be put on 100% AUTOPILOT! (I love this part)

4. It's extremely inexpensive. (Try buying a card for just around $1.00)

5. It works for ANY realtor, new or established.

6. You can completely personalize and customize it.

7. You can actually make money by referring other people who want referrals.

These Incredibly Powerful Referral Cards
Don't Break The Bank

Cards sent via SendOutCards are incredibly inexpensive. 

Depending on the volume, the costs are as follows:

• Postcards cost from 31 cents to 49 cents.

• Quality greeting cards cost from 62 cents to 98 cents.

• Adding a picture from your hard drive to a card or a postcard costs an additional 31 to 49 cents.

These cards are 5" x 7" and are high quality.  Postage is 39 cents in the US, 45 cents to Canada, and 83 cents elsewhere in the world.

Get More Referrals
By Starting To Use The
SendOutCards System Today

There are four different accounts available to chose from:

• You can get an Annual Retail Account for an annual fee of $25. 

• If you plan on sending a higher volume of cards, get a Lifetime Wholesale Account for $199. 

• If you'd like to make money by referring others to SendOutCards, you can get a Distributor Account for $299.

• Or you can get a Distributor Gold Account for $402, which includes all the features of the Distributor Account plus 10 pre-paid $25 accounts ($250 value) that you can re-sell or use as gifts or perks for your clients.

Choose The Right Account And
Start Sending Referral Cards Today

Review the options and decide which one is going to be the closest match to your needs:

Account Type		Sign-Up Fee	Extra Cards	Description
	Wholesale Account	$317.00	$0.62 (50 cards per month)	- Lifetime system license - 100 cards (or 200 postcards) - Handwriting Font - System coaching - Picture Plus! (create photocards)
	Entrepreneur Package	$417.00	$0.62 (50 cards per month)	All features included in the Wholesale Account, plus: - Treat ’Em Right seminar - DVD program - Bonuses worth over $345 - Get $120 referral bonus for every Wholesale or Distributor - Earn commissions on every cards your clients send our, forever
	Trial Account	$19	N/A	- 10 cards plus postage - Note: Expires in 30 days

 

Frequently Asked Questions